messaging compliance

What Is Messaging Compliance on 10DLC And Why It Matters To Your Business

Message Compliance

What It Is and Why It Matters

Businesses that want to send text messages to their consumers must abide by a series of compliance efforts. Communications sent via text messaging must comply with relevant laws, industry regulations, and company policies. These efforts involve monitoring and enforcing standards for content, language, timing, and distribution of messages to ensure they are appropriate and adhere to the required standards.

How does this affect you?

Business text messaging users must register with the TCR (The Campaign Registry). This requirement is set forth by the mobile carriers to help combat spam and fraudulent text messages. By registering with the TCR, businesses will obtain a “Campaign ID” which will be required to send commercial text messages. Failure to register will result in the inability to send text messages.

Who Is Impacted?

Everyone who utilizes business text messaging is impacted, regardless of volume. If you send one or thousands of text messages, you must register with TCR. Everyone must register; there are no exceptions. Without registration, your messages will be blocked and will not reach their intended recipients. Not all business communications service providers are helping their end-user customers with registration, but our goal is to make registration as painless as possible.

10DLC FAQ

Now more than ever, it has become increasingly important for businesses to understand and comply. If your business sends outgoing single or bulk text messages, complying with 10DLC SMS and MMS regulations is crucial, as non-compliance could result in a disruption of service.

Industry Terms and Definitions

  • Business messaging is what it sounds like: when businesses you purchase goods or services from send text messages to their consumers.
  • SMS and MMS is used to send text messages. SMS messages are traditional texts – under 160 characters with no attachments, pictures, videos, emojis, or other media. MMS are texts that have any of the above media.
  • TCR is the reputation authority for business messaging on 10DLC. The Campaign Registry (TCR) is a central hub for Application-to-Person 10 Digit Long Code (10DLC) messaging campaigns.
  • 10DLC phone numbers are 10-digit phone numbers used by businesses for text messaging. They help protect brand and reputation, as well as ensure messages are communicated in a consistent and effective way.
  • 10DLC messaging is a service that allows businesses to send large volumes of text messages to customers more quickly, reliably, and accurately than standard short code messaging.
  • A2P is the industry descriptor for the type of messaging used by businesses (application to person).

Do I need to Register 10DLC?
Yes, you need to register 10DLC in order to send outbound texts to US-based numbers. Contact Us To Get Started!

Benefits of 10DLC

  • Improved Delivery Rates: 10DLC helps ensure SMS and MMS messages deliver quickly. This is because messages sent through 10DLC are sent over dedicated A2P routes.
  • Enhanced Customer Engagement: By sending messages through 10DLC, businesses are able to keep their customers aware and up to date on upcoming products, services, and promotions. Brand awareness, customer loyalty, and engagement increase as a result.
  • Reduced Spam: The 10DLC solution features a range of anti-spam measures that help to ensure messages are only sent to users who have given their consent and have opted in. This helps reduce the amount of unsolicited messages being sent out, thereby improving the customer experience..
  • Compliance with Regulations: 10DLC helps businesses comply with industry standards and provides clear guidelines for how to send A2P messages. This helps ensure businesses are not at risk of non-compliance and maintains positive business practices.


How can NUSO help you be message complainant with 10DLC?

NUSO is dedicated to helping customers become compliant with 10DLC by building a functionality in the  NUSO Management Portal to register every brand and campaign with the TCR. We provide a variety of services to help you understand the 10DLC requirements and we are here to help you set up your messaging systems. Our experts can help you as well as provide ongoing support to help you stay compliant and up-to-date on any changes or updates to the 10DLC regulations. With NUSO, you can be confident that your messaging systems are compliant with 10DLC.

We are here and ready to help!