One of the most important business resolutions to help with grow 2023 is to focus on customer service and retention. After all, retaining existing customers is more cost effective than acquiring new ones. Retaining customers is an important factor in overall business growth. Not to mention that “89% of consumers are more likely to make another purchase after a positive customer service experience.” – HUBSPOT
Providing excellent customer service is essential to keeping customers happy. Make sure your staff is properly trained and equipped to handle customer inquiries quickly and efficiently. “In most businesses, anyone can do what you are doing or provide what you provide. It’s often the customer service that sets them apart.” – Paul Matte, NUSO Chief Operating Officer
Here are five tips to increase customer service and retention to grow in 2023:
1. Communicate and Keep Your Customers Informed is a 2023 Must:
The best way to increase customer service and retention is communication. Keeping your customers informed on product and service updates gives them confidence in what you are providing them. Let them know you are staying on top of current issues, bugs, news, and trends to build their trust. Offer your customers your latest products and services and keep them updated with any changes that occur, good or bad. A solid cloud communications provider such as NUSO allows businesses to keep customers informed, provide support, and build strong relationships.
2. Personalize the Customer Experience:
Customers love when businesses make them feel like they’re a part of the family. Showing your customers that you care about them and their needs will greatly increase customer loyalty.
3. Develop a Loyalty Program or Expand:
A loyalty program rewards customers and encourages them to keep coming back. This could include anything from discounts on future purchases, gifts, or just showing appreciation for their continued patronage.
4. Invest in Online and Digital Marketing:
As a business owner, investing in online and digital marketing is essential for success in the modern world. The digital landscape changes constantly to stay ahead of the competition, you must invest in digital marketing and communication strategies that will ensure your business is successful. For example, in the healthcare industry “80% of Patients Prefer to Use Digital Communication to Interact with Healthcare Providers and Brands.” Businesswire
By investing in online and digital marketing and communication strategies, you can increase visibility and conversions for your business.
By creating a culture of reflection and communication, you’ll be able to identify potential issues that can have a lasting effect on customer retention. Reflection will also help you get feedback from customers, so you can make sure you are delivering the best product or service to meet their wants and needs. Additionally, you can use reflection to assess customer trends and develop growth strategies that will allow you to better serve them. Reflection is an important part of growing your business and should be a key focus in your New Year resolutions.
The New Year is an opportunity to make resolutions and set yourself up for success. Growing your business in 2023 starts with making a few simple resolutions that will help increase customer retention. By following some of the tips outlined above you can start or grow great customer service and experience, which will be essential for your business’s success. Don’t wait to start implementing your resolutions with these tips – start today and you’ll be well on your way to achieving your goals for the year.