If you’re a business with any sort of audience, then communication is a must. In most cases, your audience wants as many ways to contact you as possible. Sure, some people are fine with contacting a business rep via a phone call Monday through Friday, but what about the rest of your audience? Studies show that Millennials would rather live chat over any other form of communication. Additionally, 90% of people say an immediate response from a business is important to them.
So, what are you doing to make your business as easily accessible – and even enjoyable – to your entire audience? If you feel like you’re not doing enough and are looking to expand your business communications, then CPaaS may be the right move for you. But what is it and what’s the difference between CPaaS and UCaaS?
What is CPaaS?
So, what exactly is CPaaS? CPaaS stands for ‘Communication Platforms as a Service’. But if you’re not in the telecom world, that means little to nothing to you. Let’s work on breaking this down, so you can have a better understanding of what it is you’re getting into and see if it’s the right fit for your business.
You can think of CPaaS solutions as a “pick-and-choose” communications solution. You can continue to use any of your current and contracted communications solutions while selecting other communications for your CPaaS set up. As your contracts come to close, you can add the features that they provided onto your CPaaS, making a more efficient and effective communications solution for your employees.
How can CPaaS benefit your business?
Now that you have a better understanding of what CPaaS is, let’s get into the benefits of utilizing CPaaS for your business.
CPaaS vs. UCaaS
Something you may be running into a lot while looking into communication solutions is UCaaS. What is the difference between the two and how do you know what’s right for your business? UCaaS is Unified Communications as a Service, a shorthand term for a virtual platform that’s dedicated to housing all your different communication methods in one handy place. This is great if you have a lot of communication methods and want a brand-new location to access all of them at once.
Where CPaaS stands out against UCaaS the most is that instead of bringing all of your communications to a new platform, it allows you to communicate through platforms you are already utilizing. So, you get the ‘comforts of home’ while still getting to turn on communication capabilities that your customers are wanting to use.
Other than the benefit of staying on the same platform you’ve grown to know and trust, there are other benefits that could make CPaaS the better option for your needs. The biggest benefit of CPaaS is the pricing flexibility. Because it’s cloud-based and uses the provider’s current infrastructure, businesses can save a lot of money. Plus, it ensures future proofing, meaning when new features are available, you’ll be able to access them much faster than any in-house developments.
CPaaS allows businesses to easily jump into cloud communication at minimal cost. With it, companies of all sizes have access to the technology of enterprises, without the hefty price tag. So, the local school system could easily and cost-effectively add SMS announcement features to their current communications platform without any additional infrastructure. In contrast, a multinational enterprise could customize the integration of their communications with the click of a button and manage their connections from one central location.
The Right CPaaS Solution
There are lots of options out there when it comes to communication solutions. It can seem overwhelming when trying to find the right fit for your business, but we’re here for you! Check out our CPaaS page if you’d like to learn more about NUSO’s CPaaS solutions.
If you’ve been looking for a more flexible communication option that’s designed with your business in mind, reach out to NUSO today. We’d love to answer any questions you may have and help you discover if CPaaS is the right move for your business. Contact us today to get started!