Nothing is more frustrating than receiving spam emails, phone calls, and text messages. People don’t like their days interrupted with unimportant matters. To combat spammers, email hosts protect their users with junk mail filters. Now, the FCC has created rules and regulations, called STIR/SHAKEN, to protect voice calls too. Major phone carriers got in on the action as well, creating 10DLC to protect text message users.
What is 10DLC?
Simply put, 10DLC is a 10-digit long code created by mobile carriers for the purpose of business-to-consumer messaging. While you may have already used one of these numbers before to chat with friends and family on your personal phone, it is now being bought by businesses around the world who need a way to contact customers through local landline phone numbers.
Text messaging using local landlines is becoming more common in the US today. Cell phone service providers would like this trend to continue as long as possible since it makes their service even more indispensable. Cell providers want their service to be trusted by consumers without being full of unwanted messages or sales messages (spam).
Therefore, these cell phone service providers have come together to create a set of standards and registration processes for 10DLC numbers in order to understand who is using them for application-to-person (A2P) messaging. Businesses must also register their campaigns with a provider called NetNumber to show exactly what they are using 10DLC for.
Impacts of 10DLC on Business Texting
In order to be compliant with the rules and regulations, companies that send A2P messages on a 10DLC phone number are required by U.S. mobile carriers to register their brand with third-party partners. Businesses sending SMS messaging are given trust scores, which determine the number of messages they can send each day.
In addition to protecting consumers from spam messages, this messaging quota is controlled so that carriers can increase message speed and offer better deliverability.
Businesses can then be sure to reach customers through text messaging marketing campaigns. The business will experience disruption of service if they continue using their 10DLC number without registering their brand. Certain carriers will stop supporting SMS traffic from unregistered numbers, meaning messages sent from the sender receive an error message back indicating that there is a problem with sending messages through this carrier. The message will fail, and the customer will not receive the message.
There are benefits to your business for becoming 10DLC complaint. Not only do you get a great return on your investment, but your business phone number can be used for both voice calls and texting. Therefore, you don’t need a secondary number just for texting/SMS purposes.
Because you get to use your regular business phone line for both voice and messaging, your number will have a local area code. This can help ensure your customers receive your messages, as most people are more likely to respond to local communications.
Due to the rules and regulations, your customers are protected from spam. This helps increase the reception of your messages, as customers trust SMS more. As stated above, deliverability increases when all businesses register their SMS campaigns.
10DLC with NUSO
NUSO knows how difficult it can be to set up a new business number, so we’ve made the process of keeping an existing number easy via the NUSO CPaaS Platform. With its simple interface and extensive API capabilities, we help you manage your new and existing numbers and their features quickly and efficiently.
Not only that, but we can also assign employees and departments their own messaging numbers to make data tracking a breeze. NUSO SimplyConnect is just what your business needs to offer your customers business messaging.
NUSO SimplyConnect offers messaging archiving. This allows businesses to search past messages for compliance and auditing purposes. If you are ready to add SimplyConnect to your platform, contact us today to get started. When it comes to business messaging, NUSO has your back.